6

BE AN

INDUSTRY HERO

Designed by protection advisers for protection advisers

THE COURSE

THE WHY
YOUR PACKAGE
MEET THE EXPERT

SOME SNEAK PEAKS

OF WHAT’S TO COME

STRENGTHENING YOUR CLIENT RELATIONSHIPS
CONTROLLING YOUR ANXIETIES AROUND SELLING PROTECTION
CREATE CONFIDENCE AND INCREASE SALES
WHY YOU SHOULD EMBRACE FAILURE

THE COURSE

*Course for Appointed Representatives excludes the non-indemnity commission module (part 18)
Part 1 – Why buy personal protection?

Financially protect your clients and their loved one’s future.

Part 2 – Creating a positive mindset
We all experience ups and downs that affect us in so many ways
Part 3 – 6 steps to help control negative anxiety
Some quick fixes and steps to get our heads into gear, each time we hit a low and need to bounce back
Part 4 – The circle of confidence
A visual representation how to create a confident mindset
Part 5 – Love what you do with a passion
Focussing on what you love and your good points for business success.
Part 6 – Know your client and engage for referrals
Following a proven process to start generating referrals
Part 7 – BE-ROAD – 7 Foundations of business success

Lean into relationship selling to create more new business and referrals

Part 8 – BE-ROAD-P Why should you love problems?

Reframe your mindset and thinking, for better results

Part 9 – Satisfied clients vs loyal clients
Understanding how to create long term loyal clients and where to focus your attention
Part 10 – Creating connections, introductions and building relationships
How to build a quality business via quality introductions
Part 11 – The three “4s”

Taking massive action – Goals to aim for to stretch you

Part 12 – Success lives in the land of failure
Finding your niche for long term success
Part 13 – The positive “NO”
Your top 10 objections – Clients don’t need to feel pressurised
Part 14 – The three “Cs”
The CPN Referral Methodology – Your proven process to create clients continuously
Part 15 – Telling stories: Buying with emotion and justifying with logic
Understand why clients respond better to story telling
Part 16 – My top tips for selling success
Caring for your clients as an expert adviser
Part 17 – Applications, administration and non-disclosure
Why excellent processes will help you achieve better results.
Part 18 – Commission options and the long game*

Securing your financial success

Part 19 – Dissatisfaction surveys
A idea to improve what you do and how you do it
Part 20 – CPD and Ongoing training and development
Develop and invest in yourself

YOUR INVESTMENT

CHOOSE A PACKAGE TO SUIT YOU

1-2 advisers

£497.00

Your ROI: Write one additional £25 per month, 25 year level term assurance policy will covers the cost of one adviser buying the course.

This is an annual subscription product paid in advance on a yearly basis until cancelled. Cancel anytime from the account management page. Contact our finance department at hello@personalprotection.academy for more info

Total price for category of advisers. Price paid annually and include VAT.

Up to 9 advisers

£1647.00

Your ROI: Write one additional £85 per month, 25 year level term assurance policy covers the cost of up to 9 advisers buying the course.

This is an annual subscription product paid in advance on a yearly basis until cancelled. Cancel anytime from the account management page. Contact our finance department at hello@personalprotection.academy for more info

Total price for category of advisers. Price paid annually and include VAT.

Up to 29 advisers

£2,497.00

Your ROI: Write one additional £125 per month, 25 year level term assurance policy covers the cost of up to 29 advisers buying the course.

This is an annual subscription product paid in advance on a yearly basis until cancelled. Cancel anytime from the account management page. Contact our finance department at hello@personalprotection.academy for more info

Total price for category of advisers. Price paid annually and include VAT.

Up to 49 advisers

£3,247.00

Your ROI: Write one additional £162 per month, 25 year level term assurance policy will cover the cost of up to 49 advisers buying the course.

This is an annual subscription product paid in advance on a yearly basis until cancelled. Cancel anytime from the account management page. Contact our finance department at hello@personalprotection.academy for more info

Total price for category of advisers. Price paid annually and include VAT.

50+ advisers

Price on application

Leave your details below to apply for your bespoke package.

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FIND OUT WHY

THIS COURSE IS A GAME CHANGER

Selling personal protection insurance is a rewarding career. But there are challenges to be met on the way. By investing in your advisers’ self-development, mindset and business skills, you’re also investing in the integrity and future-proofing of your business as whole.

You want your advisers to understand the products but also, to build trust with clients and customise solutions to meet their needs. Armed with the techniques to achieve this, they can effectively help individuals and families protect their financial futures.

Your advisers’ successes needs to be measured not only by the number of policies they sell, but also, by their ability to control their own anxieties and stress-levels, enjoy their work more, build long-term relationships, create referrals and develop their skills to positively impact their clients’ lives.

Created by protection advisers for protection advisers, this unique and easy-to-watch 80 minute e-learning course teaches the Art of Selling Personal Protection. It’s packed with useful tools, tips and techniques advisers can practise and implement for immediate results.

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Our advisers are writing higher levels of quality protection business and regularly use the referral techniques and practical tools Graeme shares. Our team of advisers are more confident in their own abilities with a renewed sense of achievement. The videos are short and to the point, we highly recommend this course.

– Oliver Scott – Expert Mortgages

MEET THE EXPERT

GRAEME GODFREY

Graeme Godfrey is a Positive Mindset Coach, Business Adviser, Mentor and Trainer. He enjoyed a successful career in the Financial Services Industry and often talks fondly about his experiences, stories and memories selling insurance spanning almost three decades, eventually selling out in 2015 to his biggest competitor.

Since then, he has coached many entrepreneurs, business owners & founders, CEOs, teams, organisations in many industries, including insurance, media and music, helping them transform their lives and careers to achieve the heights and continued success they are truly capable of achieving.

A ‘no-nonsense’ guy, Graeme tells it like it is. His communicative, empowering and calm approach inspires so many that are fortunate to work with him.

Graeme is often told that he appears in people’s lives at exactly the right time. Recently he has focused much of his attention on coaching and mentoring insurance advisers in the protection industry to build highly successful and profitable businesses, using his proven techniques that are effective, powerful, relationship-based and with practice, simple to master.

Graeme offers ground-breaking and emotive one to one experiences designed to get your life back on track and kickstart your positive journey. An inspiring learning journey, coupled with a wealth of tools and techniques, to challenge and empower you.